Semiotic Theory

For my music magazine I am going to imply the theory 'The Semiotic Theory'. This theory was made by a man called 'Saussure'.

This theory is where there is a
 'sign',>'signifier'> 'signified'.
Rain > moody music > sadness.

 For example when i make my front cover of my magazine the sign will be a bright and bold colour then the signifier is 'bright pictures' so the signified is the rock magazine'.

Feminism

Feminism is a term that refers to womens right's to equality. Something that even nowadays is not always present in every aspect of media. In feminism women believe they have the right to equal pay, repsect, and laws to men something that should not be debated. However in film today women are often treated as less important to men. The main roles are generally given to men who carry the strong and macho image whilst women are often given the dumb blonde/ attractive role that does nothing but make turn then into objects.

Voyuerism - turning the figure into an object so that it becomes more attractive
Fetishism - Cult of the female movie star, celebrated for her looks but considered an object and often treated as one.

 An example of this is megan fox (picture above) in the recent transformer movies were she consistantly appears on the screen in skipmy outfits that do not flatter her acting ability.

Cohen's moral panic

A moral panic is the intensity of feeling expressed in a population about an issue that appears to threaten the social order.

Features of a moral panic...


Concern - behaviour of a certain group or thins is seen as a threat
Volatitlity  - the situation erupts dramatically
Hostility - "folk devils" are constricted to create a diversion
Consensus - widesprwad acceptance of this threat
Disproportionality - wild exageration of the evidence



It was Stanley Cohen who first used the term "moral panic" in his work, folk devils and moral panicks (1972)
Those deviant groups were labelled by Stanley Cohen in 1972 as folk devils. He based his theory on the media reporting of conflicts between two teenage tribes of the 1960s, the Mods and Rockers, but his thinking can be applied to any subculture labelled as deviant or dangerous by the media.

Media Moodboard

This is my mood board of a collection of famous and talented rock artists

My Genre choice

My genre choice for my magazine is rock, many artists fall under this catergory such as, Arctic monkeys, foo fighters, kings of leon, muse and many more but these bands usually make up the catergory of modern rock however there is many different sub genres that make up rock music for example, alternative, indie, heavy metal, emo, garage, psychedelic and many more. A group of musicians specializing in rock music is called a rock band or rock group. Many rock groups consist of an electric guitarist, lead singer, bass guitarist, and a drummer, forming a quartet.Some groups omit one or more of these roles or utilize a lead singer who plays an instrument while singing, sometimes forming a trio or duo. Rock music is a genre of popular music that developed during and after the 1960's it also has its roots in 1940's and 50's due to rock and roll and rythm and blues.



rock and roll was the foundation of rock music in the early 1940's and 50's elvis was a key figure in this and is still today seen as the most popular and successful rock and roll artist to live.

The reason that i have chose this rock genre as it is one of the most popular in music today if not the most popular. I am releasing the magazine in the run up to download and leeds music festivals in the hope of attracting new buyers who will want to read about the upcoming events. Also with the genre being so popular at this moment i feel like i will have a higher chance of achieving success even though there is many successfull magazines already in this genre.

Questionnaire

Please click here to complete my Questionnaire Thank you

Coursework Research

For my coursework i had the option of using quantative research or qualitive.

Quantative research involves a large amount of data being gathered using such things as questionaires, surveys, statistics and counts of circulation. This is quicker and easier to do that qualitive research it also generally more precise information due to it often being figures that are more fact than opinion the only down fall is that it is less informative and is less exciting to construct compared to say a qualitive interview.

Qualitive research involves interviews and case studies it looks a lot more in depth than quantative research however it can take alot more time to construct. The information is always first hand and you know you can trust it as you have gathered the information yourself and may allow you to dig a little deeper in say an interview compared to a questionaire that are sometimes rushed and not given full attention. The downside being that you are not able to gain as wide of variety in your research as it would simple take to much time.

I have decided to use quantative research for my coursework as it is quicker to use and will give me a wider vareity of information and opinion.