Coursework Research

For my coursework i had the option of using quantative research or qualitive.

Quantative research involves a large amount of data being gathered using such things as questionaires, surveys, statistics and counts of circulation. This is quicker and easier to do that qualitive research it also generally more precise information due to it often being figures that are more fact than opinion the only down fall is that it is less informative and is less exciting to construct compared to say a qualitive interview.

Qualitive research involves interviews and case studies it looks a lot more in depth than quantative research however it can take alot more time to construct. The information is always first hand and you know you can trust it as you have gathered the information yourself and may allow you to dig a little deeper in say an interview compared to a questionaire that are sometimes rushed and not given full attention. The downside being that you are not able to gain as wide of variety in your research as it would simple take to much time.

I have decided to use quantative research for my coursework as it is quicker to use and will give me a wider vareity of information and opinion.