School Newsletter Analysis

In our media lesson we had to annotate two different newsletters from Deyes High School and St Ambrose Barlow, The image to the left is the Deyes High School Newsletter that is published monthly throughout the school year. Straight away it is clear to see that the newsletter is very plain a lacks any colour whatsoever making it dull to look at. The line drawing of the school gives the impression of being traditional and makes the newsletter seem out of date. A photo of the school would have been more modern and attractive to the target audience; students may find it better to read. There are three different fonts which include serif and non-serif font’s, I think the newsletter should have only stuck to one font because at the moment, everything seems separate. The comic sans font seems for the youthful audience in which it clashes with the ‘DEYES HIGH SCHOOL’ font, the capital letters seem to draw attention. Compared to the St Andrew Barlow’s newsletter, it would have been better if it had colour to attract and entice readers, instead it seems bland. The ‘Specialist science college’ acts as a puff as it is of an academic advantage to the school, which explains why it is in the middle of the cover.

The image of the St Ambrose Barlow newsletter has significant differences such as being in colour, the house style of red distinguishes the school from others. Unlike the Deyes newsletter, it stands out and would attract both students and parents. The photo of the school with captions also makes the schools appearance seem modern and more appealing. As there is an article, it entices the reader and with its splash line and images. The clashing of the red and black makes it stands out, especially with the masthead being in white. The black and red theme throughout becomes recognisable. In the bottom left hand corner, there is a puff for ‘Summer edition’ which stands out amongst the red and back because of the yellow shape. The motto at the bottom of the page comes in conjunction with the school’s beliefs, which makes it unique and familiar.